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'Now, no one will get exploited'
Updated On: 06 June, 2009 07:54 AM IST | | Subhash K Jha
Says Amit Khanna, CEO of Reliance Big Pictures, after the standoff between film producers and multiplex owners over revenue sharing came to an end yesterday
Says Amit Khanna, CEO of Reliance Big Pictures, after the standoff between film producers and multiplex owners over revenue sharing came to an end yesterday
Amit Khanna, the man instrumental in bringing the standoff between producers and multiplex owners to a photo finish tells Subhash K Jha what transpired at the 12-hour meeting where the breakthrough was achieved.
So is the strike finally over?
Yes. We arrived at a settlement late into Thursday night. The problem was that in the last 15 years, films are being distributed very differently from the way they were 50 years ago. Despite changes like the emergence of multiplex theatres and entry of corporate players, there were no clear ground rules about the marketing and distribution of films.
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Referee: It's only after (inset) Amit Khanna got involved with the strike that producers and exhibitors slackened their positions. How do you like the new new mid-day.com experience? Share your feedback and help us improve. Read Next Story Trending StoriesLatest Photos |
