It was business unusual at the Sassoon Dock in Colaba on a sweltering Friday, August 14 morning. Amongst the buzz of commerce, workers milling around, the catch of the day being taken away in handcarts and fisherfolk walking through the lanes with baskets, a makeshift dais saw a panel of speakers talking about the Indian Merchant Chambers (IMC) Swachh Sassoon Docks campaign which kicked off yesterday.
<img title="BROOM WITH A VIEW: Armed to begin the clean operation" src="http://images.mid-day.com/images/2015/aug/Armed-to-begin-the-clean-op.jpg" alt="BROOM WITH A VIEW: Armed to begin the clean operation" /> Broom with with a view: Armed to begin the clean operation
The name of the campaign is self-explanatory. It is the cleaning up of the Sassoon Dock area, as part of the IMC&rsquo;s Urban Development Committee initiative of the redevelopment of Mumbai&rsquo;s Port Lands.
<img title="GETTING STARTED: Showing the way with the choice of weapon in hand, the jhadoo ki jhappi " src="http://images.mid-day.com/images/2015/aug/Showing-the-way-with-the-ch.jpg" alt="GETTING STARTED: Showing the way with the choice of weapon in hand, the jhadoo ki jhappi " /> Getting started: Showing the way with the choice of weapon in hand, the jhadoo ki jhappi 
Shalini Piramal, president, IMC Ladies&rsquo; said that the &ldquo;redevelopment of the Port Lands, offers a unique opportunity to re-invent our city by creating public infrastructure, utilities and public spaces that we are so short of. &rdquo;
<img title="WORKING THROUGH: Michael Pereira " src="http://images.mid-day.com/images/2015/aug/Michael-Pereira.jpg" alt="WORKING THROUGH: Michael Pereira " /> Working through: Michael Pereira 
Even as a clutch of volunteers, reached for their brooms, councillor Makarand Narvekar said, &ldquo;We must look at the dustbins and hygiene like the state of the toilets over here. Our PM started the Swachch Bharat campaign which is the root of all these campaigns and now we have to take full responsibility, we have to involve the community. This campaign is both inspiration and will give direction to our efforts. If you need anything, I am just one shout away, &rdquo; he said to applause.
<img title="POINT MADE: Speakers on the dais are optimistic " src="http://images.mid-day.com/images/2015/aug/Speakers-on-the-dais-are-op.jpg" alt="POINT MADE: Speakers on the dais are optimistic " /> Point made: Speakers on the dais are optimistic 
The Chief Guest Y Wanage, deputy chairman, Mumbai Port Trust, said, &ldquo;Hygiene is linked to health. I hope this campaign sustains and it not just another photo-op. We have to ingrain cleanliness in us and it has to become part of our DNA, like we see it has, for the citizens in the West.&rdquo;
<img title="STILL WATERS: Run dirty. A lot of garbage in the water too. Pics/SATYAJIT DESAI" src="http://images.mid-day.com/images/2015/aug/Run-dirty.-A-lot-of-garbage.jpg" alt="STILL WATERS: Run dirty. A lot of garbage in the water too. Pics/SATYAJIT DESAI" /> Still waters: Run dirty. A lot of garbage in the water too. Pics/Satyajit Desai
As the volunteers started swishing their brooms, there was a quick vote of thanks by IMC&rsquo;s L Kanodia, where he stated that there is now as effort to rate places in India in terms of cleanliness. &ldquo;I am happy to note that Mysore is first, Delhi was close to the bottom even though it is the capital, I am sure Mumbai is languishing way down too.&rdquo;
As the perfunctory flowers and photos went on, workers started sweeping the narrow lanes inside the Sassoon Docks with gusto. While initial enthusiasm is all very well, one can only wonder how long this campaign sustains, given the all-sizzle-then-fizzle of such initiatives in the past.
Yet, Colaba resident Michael Pereira, also working for the project stated that, &ldquo;One way to keep up the tempo is to involve all stakeholders in it, weave the community of the Docks in this Swachch effort, that&rsquo;s one way to keep it going.&rdquo; Merlyn Monteiro, advocate High Court, and IMC member endorsed the sentiment that all stakeholders of the area have to be involved. She said, &ldquo;We have heard from speakers today that the B.P.T. and municipal authorities will have to play a major role to continue the campaign, Yet, I think we should not leave out the fisherfolk, and give them the spur to convert their dreams of working in a cleaner environment, into a reality.&rdquo;
Colaba&rsquo;s Ramesh Daswani was optimistic that the campaign would continue. &ldquo;This is not just a one off effort. Come in here tomorrow and you will see that the cleaning is on,&rdquo; he said.
Given the track record of such trials well-meaning though they are, skepticism is in order. Yet it is as though all speakers talk in one voice as they echo, &ldquo;Cynicism and doubt is all very well, because redevelopment of Mumbai&rsquo;s port lands is a huge, tough task but we have to start somewhere.&rdquo;
What do they say about well begun is half won? Or done, for that matter.

A Swachch Sassoon Dock initiative took off yesterday, amidst the vroom of brooms. The key is to keep up the tempo

A Swachch Sassoon Dock initiative takes off

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A Swachch Sassoon Dock initiative takes off

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