With the Lok Sabha election just days away, the Congress has decided to focus more on campaigning via social media. Its six representatives from Mumbai have been instructed to be more active on social media.

Lesson from BJP

The trend of focusing on campaigning on social media started by the ruling party, BJP, that helped it attract a large number of netizens, played a pivotal role in the Lok Sabha election in 2014. The Congress seems to have made note of this. Milind Deora, president of the Mumbai Congress, is known to be tech savvy and is a former minister of state for communications and information technology. He has instructed candidates to interact with people on social media, especially on Twitter and Facebook.