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Ganesh mandals in Mumbai allowed to invite advertisers this year

Ganesh and Navratri mandals were not allowed to put up commercial advertisements last year owing to the pandemic; BMC grants permission now as the mandals have run out of funds

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Cuffeparadecha Raja’s Ganesh idol. Pic/Bipin Kokate

Cuffeparadecha Raja’s Ganesh idol. Pic/Bipin Kokate

As a lot of Ganesh and Navratri mandals in the city have exhausted their funds and savings on various health camps they conducted during the pandemic, the BMC has allowed them to invite sponsors for commercial advertisements. This was suspended last year after the COVID-19 hit.

According to a new circular issued by the BMC, mandals have been allowed to use commercial hoardings and banners. Ganesh mandals can put up temporary gates at their entrances, with the names of the sponsors and donors, along with their own members on the sides, stated the circular. They have also been allowed to put up ads on footpaths, but have to ensure there is no hassle to the pedestrians. The BMC has mandated advertisement of physical distancing and use of masks and sanitisers for COVID-19, and other social messages.

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