What’s in a name? Plenty, as the Cyber Crime Cell showed after it busted a financial scam that swindled investors, posing as the reputed brokerage firm, Angel Broking, by simply adding an extra letter to the name to create a bogus website.

City police have arrested one Arjit Saxena, a 26-year-old MBA graduate from Allahabad in UP, for misleading people with the website <angelbrokings.com>. The website was even designed to look similar to the original firm’s site, in order to confuse investors.