Nanavati Super Speciality Hospital (NSSH) has become one of the first hospitals in Mumbai to successfully implement a Baby-Friendly Hospital Initiative (BFHI). Under the initiative, 71 per cent children born at the hospital during June-July received their mother’s milk—ideal first feed which provides lifelong immunity against the diseases boosts growth and tissue repair factors within the 'Golden Hour,' of childbirth. BFHI was launched by the World Health Organisation and UNICEF (United Nations Children's Fund) in 1991, to implement practice that protects, promotes and supports breastfeeding. The BFHI revolution at NSSH started with the medical administration taking active efforts to study existing breastfeeding practices.

"We conducted an audit of our 'Birthing unit,' to understand constraints, bottlenecks and current beliefs or practices. The audit report findings suggested the need for counselling and training for expectant mothers during the antenatal period. We helped the mothers prepare physically and mentally to breastfeed their babies post-delivery and experience it as precious bonding moments with their baby," said Dr Ashwini Jogade, medical superintendent of NSSH.