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Mumbai: NMIMS MBA students give Gen Z boost to vada pav seller

Students from Narsee Monjee Institute of Management Studies rebranded a Vile Parle vada pav stall as “Vadawaov,” using Gen Z-focused social media content that went viral and significantly increased customer footfall

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Student of NMIMS with Borun Saha, owner of the vada pav stall at Vile Parle in Mumbai, on Friday. Pic/Atul Kamble

Student of NMIMS with Borun Saha, owner of the vada pav stall at Vile Parle in Mumbai, on Friday. Pic/Atul Kamble

Think outside the box” is a line every marketing student hears. This group decided to actually do it. 

Samaraa Khan, Saanvi Rane, Adya Ravindran, Hitarthi Savla, Maishaa Mukherjee, and Ayaan Abbagani are first-year students at NMIMS, studying branding and advertising, recently put their heads to together to create a delectable online campaign to boost the business of Borun Saha, who runs Manisha vada pav stall opposite DJ Sanghvi College of Engineering in Vile Parle.

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