Some passersby frowned, many felt embarrassed and a few burst into a peel of laughter, courtesy a digital advertising board outside the Powai Plaza. The innocuous display unit installed by a healthcare product shop triggered myriad emotions on Friday after “someone hacked” its WiFi and ran an offensive line in Marathi—Baghtoy Kaay……L***ya…—on it. The Powai police are now trying to identify the person behind the mischief. » P05

The digital advertising board has been put up at the Powai shopping complex by Holistic Acupuncture Center to promote its products. After the obscene comment popped up on the board, the locals posted its pictures on social media urging the police to stop the show of vulgarity. The Powai police reached the spot and got the distasteful line removed.