Principles are important irrespective of the venue, Maharashtra Chief Minister Eknath Shinde said on Monday ahead of the Dussehra rally by his faction as he took a dig at his rival and Shiv Sena president Uddhav Thackeray.

He asserted that his faction's event on October 5, to be held at the MMRDA ground in Bandra Kurla Complex (BKC), a business district in suburban Mumbai, will be a success as lakhs of people are expected to attend the rally.