Actor couple Riteish Deshmukh and Genelia Deshmukh have been appointed as brand ambassadors of the Maharashtra State Road Transport Corporation (MSRTC) for a period of five years, with the aim of strengthening public outreach under the state’s ongoing road safety initiatives.

Appointment formalised at Mantralaya

The agreement formalising their appointment was signed on Wednesday at Mantralaya in Mumbai, shortly after a Cabinet meeting. The ceremony was attended by Chief Minister Devendra Fadnavis, Deputy Chief Minister Eknath Shinde, and Transport Minister Pratap Sarnaik, who also serves as MSRTC chairman.