Mumbai's legacy newspaper mid-day has launched the revamped avatar of its weekend read Sunday mid-day backed by the campaign, Hey Mumbai, we have a Sunday for you. Synonymous with the campaign's tagline — 70 per cent features, 30 per cent news, 100 per cent Mumbai — the all-new Sunday mid-day keeps the focus on the city and its residents. It deliberately moves away from the din of breaking news and routine reports to offer leisure reading.

Curated features have always been Sunday mid-day's forte, but its revised, enhanced content plan and smart new design do them full justice, with close to 70 per cent of the paper dedicated to them. While innovators of food and drink, heritage revival champions, pop culture heroes on the fringes, leaders of underground culture, queer game-changers and expat influencers will continue to be Sunday mid-day's content heroes, there is a fair bit that's new to look forward to.