Philosophy and finance met at the seventh World Hindu Economic Forum (WHEF) held at a Santacruz hotel on Friday. The annual WHEF conference, a platform for the community to network and foster business opportunity, is being held for the first time in India and will go on until Sunday.

WHEF founder Swami Vigyananand mixed ancient Hindu wisdom and philosophy first beginning with Ayodhya during his speech. "It [Ayodhya] is in the news today." He recalled the glory of Ayodhya and said that we "have always had a tradition of wealth creation. The creation of wealth and its creators need to be respected. Unfortunately, in today's times wealth is looked down upon. This needs to change. The community has been saddled with stereotypes like the Hindus are people who do tan tan tan tan, (he mimicked the tinkling of a bell) they are superstitious and backward. That is not true."