The Bharatiya Janata Party (BJP), known for its aggressive social media campaigning, has decided to take it to ground zero instead this election season. For the upcoming Assembly elections, they are not expecting heavy competition from the Opposition parties and have, therefore, decided to focus on ground-level activities. Party workers in BJP's social media team said that their campaign on social media will focus on star campaigner Chief Minister Devendra Fadnavis.

Devang Dave, national IT and social media in-charge for BJP's Youth Wing said that there will be comparatively less content on social media platforms this year. "In the last few elections, we had to counter a lot of allegations that were posted by Opposition parties. But this time, we aren't expecting too much competition. The theme of the posts is 'CM again' and we will bring in issues that are relevant to the particular district," said Dave.