India has always been one of the notable agrarian countries in the world, with 66.46 per cent of its massive population residing in the villages, where agriculture is the main occupation. However, since the agricultural sector is highly dependent on seasons, the livelihood made through this industry is often unreliable. With rising inflation and unstable family income, many individuals from rural communities move to urban areas to find better job opportunities. Thus, due to difficulties in sustaining a consistent livelihood, the rural to urban migration rate is increasing phenomenally. As per the 2001 census, 52 million rural people migrated to the cities, to look for better employment opportunities, and standard of living.

Sunil Rathi, Director, Waaree Energies says, "According to the recent 2011 census, this statistic has seen a 51 per cent jump over the next decade, with 78 million migrations. This kind of mass migration occurs as a result of a dearth in employment opportunities, in rural regions. Thus, it has become increasingly important for industries across the economy, to set up plants and operations in rural areas, to provide employment opportunities."