There’s no point denying it. I’ve been spending a lot of time looking at pictures of those super cute guys on this Facebook page called Kurd Men For Equality. There are so many types — bearded gentle-faces, bespectacled cherubic, the bushy moustache-men, the broad-chested and the athletically built. And the clothes! They’re dressed mostly in traditional Kurdish costume — sequined maxis, fringed skirts, kaftans with wide sleeves, granny scarves knotted below their chins, fetching turband and something that looks similar to a lehenga-kurti and chunni. Their expressions range from deadpan to nonchalant. Some of them carry a placard to express their solidarity with women and their belief in equality.

The photographs are part of a protest campaign against the ruling in a recent domestic violence case in Iran. The accused, found guilty of harming his wife, was ordered by the judge, to parade through the town dressed as a woman, as punishment. In protest against the implication that there’s nothing more humiliating for a man than to be like a woman — this group of Kurdish men has begun a campaign, posting pictures of themselves dressed as women. Their expressions of utter normalcy that say “and what are you looking at?”, abuse and accuse no one, but instead, ridicule misogyny and gender prejudice.