Graphic artist Kavisa Mehta makes quirky clocks that she can customise, using pictures and lyrics of your choice

Twenty three year-old Kavisa Mehta is obsessed with a number. 037. You quiz her, prod her, on why and how 037 gained the significance it has in her life, and all she does is smile, nod her head and say, "It's random". Like several things all of us are irrationally attached to, the birth of Zerothreeseven was 'random'. What's not blah is the idea behind the clocks, tissue boxes and paperweights she creates.



Mehta's tick-tocks (priced Rs 2,000 to Rs 4,000) tell much more than time. You can talk to her about what you like (Shaquille O'Neal? Skulls? Snoopy?) and this petite lass will try and sketch an artwork that incorporates your favourites onto a timepiece. She will then get it printed and coated onto glass before she embeds it with a time-telling mechanism (with a year's guarantee).

"I read a phrase in a book. So, I jotted it down: falling into an endless pit. I transferred it onto a clock I made from acrylic last year, and it was a big hit," says Mehta, who has done a three-year Graphic Design course from London College of Communication. "I realised that a UV-machine can print directly on to glass, and that's when I started creating glass clocks."

You can browse through Mehta's Facebook page or her website to check out the 100-odd designs that she has managed to transfer on to clocks. The ones with football players are best-sellers.

A black-and-white spider web makes you want to tumble down a bottomless pit. Sometimes, she plays with bright colours and typography. Apart from using alphabets from the Devnagari and Roman script, she often uses songs and lyrics (we loved the lampshade where alphabets form the phrase Hanging by a Moment, also a song by Lifehouse). Her music interests (think Switchfoot and U2) find resonance in lots of lovely square, rectangle and round clocks.u00a0

Though her range of paperweights are still at the trial-and-error stage, Mehta's lamps (Rs 3,000 to Rs 4,500) are already a big draw. "Personally, I don't quite like putting family photos on to products because it doesn't allow for too much design freedom. But I know that they make great gifts, and so I customise them on demand," she says.

Psst! We checked out the massive wall Mehta has beautifully painted in her bedroom, and recommend her name if you are looking for a mural artist to do up your own.