Some years ago, one went to watch a Gujarati comedy called Lage Raho Gujjubhai and found it disturbingly sexist and quite vulgar. But the audiences howling with laughter all around, did not seem to mind the Gujjubhai protagonist’s shabby treatment of his wife and children, or his constant lying and cheating.

Gujjubhai became a stage series and the middle-aged, balding, bespectacled actor Siddharth Randeria, became the superstar of Gujarati theatre; his plays getting packed as soon as booking opened and travelling all over the world where NRI Gujaratis flocked to watch his Gujjubhai comedies like Lo Gujjubhai Ghode Chadhya, Gujjubhai Ni Golmaal and Gujjubhai Banya Dabang.