The survey, which comes on the eve of Dhanteras, found that 76 per cent jewellers are focusing on platinum-based diamond jewellery over traditional gold and silver ornaments to tap the changing preferences of domestic consumers.

"With gold prices rising, buying white gold, diamonds or platinum is the new trend among the buyers. There is an increased focus on platinum jewellery this festive season," said a Delhi-NCR-based jeweller who took part in the survey.