India's first female IPS officer is endorsing a beauty product, but for a noble cause

Dr Kiran Bedi has been roped in as the brand ambassador of an anti-marks cream.

An unlikely brand ambassador for a beauty product, Bedi said, "Beauty is like spotless character and this cream redefines beauty by not making you fair, but giving good and clear skin. It is an honest product just like my causes."

She added, "A portion from the sale of each pack will go to drug addiction and women welfare centres." Bedi wants to add a hall to her drug addiction centre with the proceeds.

The new range also includes organic enriched creams, moisturisers, face washes, scrubs, face packs and soaps.