Unless it’s glitzy brands or a swish venue, chances are that most of us tend to gloss over ads for handloom and handicrafts that appear in our dailies. Yours truly included.

Cut to a few years ago. One was marvelling at the exquisite traditional Indian finds that graces a family friend’s home. Each time, we’d visit, an addition in the form of an intricately carved wooden panel from Tanjore or a glazed ceramic bowl with Mughal designs would invite envy (!) closely, followed by appreciation and realisation of the fact that we are spoilt for choice amid such craftsmanship in our culturally rich land.