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Now, a 'Bus Day' every month to attract techies
Updated On: 18 January, 2010 09:03 AM IST | | Chetan R
On first Thursday of every month, city bus service to experiment with new measures that will encourage techies to abandon private vehicles
On first Thursday of every month, city bus service to experiment with new measures that will encourage techies to abandon private vehicles
Public transport service BMTC (Bangalore Metropolitan Transport Corporation) has taken a leaf out of the book of awareness creation gurus by marking a 'Bus Day' in its calendar to promote use of its services instead of private vehicles.
Now, the first Thursday of every month will be Bus Day, when several steps will be taken to woo techies, who are said to be major contributors to traffic congestion on city roads.
BMTC is focusing on two IT corridors, Hosur Road and the old airport road, for the first ever Bus Day on February 4.
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