Cricket legend Sachin Tendulkar as showed how sportspersons can take social messages to the masses, Srinivas Prasad, the minister at India's UN Mission, told a General Assembly session. Tendulkar has been involved in a campaign for personal hygiene practices among children and also promotes the national "Swachh Bharat" programme, Prasad said at the session on Sport for Development and Peacebuilding, on Monday.

Sachin Tendulkar