Tapping into the huge potential of Malabar as a major tourist destination, the Kerala Tourism Department has brought out a high-tech digital facility that provides visitors all details about experiential and service packages offered in the region in north Kerala. A 'SMiLE Virtual Tour Guide' links tourists with their places of attraction and providers of experiential services. The package has got its acronym SMiLE from Small and Medium Industries Leveraging Experiential Tourism."

Conceived and executed by Bekal Resorts Development Corporation (BRDC) that focuses on eco-friendly and experiential tourism, the SMiLE guide renders information on 40 Malabar attractions, ways to reach them, plan tours and fix reminder alarm notification, besides means to share portal material, find accommodation and book rooms.