US sought Bollywood help against extremism: WikiLeaks

Leading Bollywood actors were interested in participating in a US plan to use the influential Indian film industry to promote antiextremist messages through third party actors according to a US embassy cable released by WikiLeaks The cable sent by the London embassy on October 25 2007 reported on a visit to Britain by two US officials Farah Pandith senior adviser for Muslim engagement and Jared Cohen described as SP Member Pandith was in 2009 appointed by the Obama administration as the Special Representative to Muslim Communities for the US Department of State The two officials visited Muslim areas in Leicester and other areas of Britain and held wideranging discussions including on involving Bollywood to promote antiextremism message Due to the large presence of the IndianAsian diaspora Britain is one of the major markets for Bollywood films and has a significant following According to the cable available on The Guardian website one of the meetings the two officials had was with individuals connected with the Indian film industry These included Director of Arts Versa Mohsin Abbas Channel 4 TV Head of Multicultural Programming Farouk Dhondi Producer Director Mahmood Jamal Locations Manager Amjad Khan and singeractress Humeira Akhtar who has strong links with top Bollywood actorsactresses The cable says On October 10 Pandith and Cohen met with a cross section of the South Asian community working in films to discuss the potential of working with the Indian film industry Bollywood on delivering an antiterrorism message A lively discussion produced a number of possible ideas including developing ways to promote existing antiterrorist films and to develop funds for similar productions It adds Once such an antiextremist genre is established participants believed that major Bollywood figures would be willing to speak out on the issue Humeira Akhtar has already gotten back to Pandith on possible stars in Bollywood interested in such a project The cable summary says Bollywood actors and executives agreed to work with the USG to promote antiextremist messages through third party actors and were excited about the idea of possibly partnering with Hollywood as well The cable provides a detailed account of the officials visit to the east Midlands city of Leicester which has a large minority of Indian origin people The cable says One highlight of the visit was a day trip to Leicester which Pandith said was arguably home to the most conservative Islamic population she had seen anywhere in Europe