Leading gold and diamond jewellery brand Malabar Gold was trolled on Twitter for its latest advertisement featuring actor Kareena Kapoor. The advertisement went viral on social media on Friday after several netizens criticised the brand for a 'missing bindi' on Kareena Kapoor's forehead, terming it as a 'disregard for tradition'. The advertisement was reportedly released ahead of Akshay Tritya and Diwali.

#Boycott_MalabarGold and #No_Bindi_No_Business trended, as many social media users commented on the ad.