Cakes and calendars
Updated On: 09 February, 2019 09:24 PM IST | Mumbai | Paromita Vohra
Research suggests that this is an entirely Indian concoction, in which the chocolates, roses, teddy bears, dates and kisses, usually stacked into a single day of Valentine celebrations, have been mapped and stretched onto Indian ritual time

Illustration/Ravi Jadhav
Unless you live on a deserted island or a remote rural place undiscovered by corporates, you will have registered that yesterday, February 9, was Chocolate Day, under the very special calendar known as Valentine's Week, which includes Rose Day, Propose Day, Chocolate Day, Teddy Day, Kiss Day, Hug Day, Valentine's Day.
Research suggests that this is an entirely Indian concoction, in which the chocolates, roses, teddy bears, dates and kisses, usually stacked into a single day of Valentine celebrations, have been mapped and stretched onto Indian ritual time. It's Valentine's Day remixed with an Indian wedding or the nine-day colour-coded dandiya calendar — to create a Valentine's calendar, yaniki, the Himesh Reshammiya Dating Utsav version of V-day.
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