Marketing in the time of COVID-19
Updated On: 25 April, 2020 04:54 AM IST | Mumbai | Lindsay Pereira
Where there's an opportunity for crass exploitation, there is always someone with an MBA waiting in the wings

It takes a special kind of individual to profit from someone else's misery
I don't really have a problem with MBAs. I don't take them seriously, of course, because so much of what passes for an education in most business schools is amusing at best and puerile at worst. What I do take seriously is the ability of executives armed with these inane degrees to wreak havoc on anything and everything that is valuable or significant. This year's pandemic proved this hypothesis time and again.
The emails were my first sign. They came from all kinds of businesses, across sectors, all mentioning COVID-19 prominently in a bid to get me to click through, and all poorly disguised attempts at trying to profit from our collective misery. After a point, I didn't need to open them to know they were cheap attempts at marketing a catastrophe for profit. 'We know this is a difficult time,' they read (because getting an MBA is the opposite of studying rocket science), 'but here is how we want to help. We care about you, provided you continue to be our customers. And this isn't about greed at all because we are just human beings like you. All it will cost you is...'
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