The KitKat, owned by Swiss food giant Nestle, confirmed that a truck transporting 413,793 units of its new chocolate range went missing during transit
The company said investigations are ongoing in coordination with local authorities and supply chain partners. Pic/AFP
A large consignment of KitKat chocolate bars has been stolen in Europe, raising concerns about potential shortages in shops ahead of the Easter season.
The brand, owned by Swiss food giant Nestle, confirmed that a truck transporting 413,793 units of its new chocolate range went missing during transit.
The shipment, weighing approximately 12 tonnes, disappeared last week while travelling between production and distribution centres. The vehicle had departed from central Italy and was en route to Poland, with plans to distribute the products across multiple European countries, according to the AFP.
However, the company has not disclosed the exact location where the theft occurred, stating that both the truck and its cargo remain unaccounted for.
Official statement
In an official statement, the company said, "We can confirm that 12T of KitKat products were stolen while in transit from our factory in Central Italy and their destination in Poland. We are working closely with local authorities and supply chain partners to investigate."
Regarding recent press coverage pic.twitter.com/Huh4EnFV2J
— KITKAT (@KITKAT) March 29, 2026
It further stated that the 'Good News' was there were no concerns for the consumer safety, and the supply is not affected.
Possible shortage before Easter
The theft comes at a critical time, as demand for chocolates typically rises ahead of Easter.
KitKat stated that the incident could lead to limited availability of its products in stores, potentially affecting consumers looking to purchase chocolates during the festive period, an AFP report stated.
Investigation underway
The company said investigations are ongoing in coordination with local authorities and supply chain partners. Efforts are being made to trace the missing consignment and identify those responsible, reported the ANI.
Warning over unofficial sales
KitKat has cautioned that the stolen products may surface in unofficial or unauthorised markets across Europe.
To tackle this, the company highlighted that each chocolate bar carries a unique batch code, which can be scanned to identify whether it is part of the stolen shipment. If detected, authorities will be alerted to take appropriate action.
"If a match is found, the scanner will be given clear instructions on how to alert KitKat who will then share the evidence appropriately," it said, an AFP reported stated.
(with AFP inputs)
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