Hannover: Asserting that his "Make in India" campaign is not a mere brand or a slogan, Prime Minister Narendra Modi asked global businesses to follow its logo, the lion, to the welcoming and stable investment climate in his country and become a part of this new, national movement.

"We will make it easy to do business in India. And, we will always be eager to listen to your feedback," the prime minister said at the opening of Hannover Messe, considered the largest industrial fair in the world, where India is the partner country this year. "So, my message to you is this: You will find an environment that is not only open, but also welcoming," Modi said at the event which he inaugurated with his host and German Chancellor Angela Merke, while also listing a host of advantages of investing in India.