Black rhinos are critically endangered in the wild because of the soaring price of rhino horn, which is worth more than gold due to demand in some countries.Rhino horn is perceived to possess medicinal properties and in some Asian countries it is believed that it holds a cure for cancer and acts as an aphrodisiac.u00a0Asked what he thought of people who knew of the rhino’s plight but continued to poach or buy their horns, William replied, “I think they are extremely ignorant. I think they are selfish. I think they are wrong, totally and utterly wrong. It makes me very angry, it’s a waste.”

Royal patron: Prince William feeds a five-year-old black rhino called Zawadi during a visit to Port Lympne Wild Animal Park in Kent earlier this month. He has called people involved in the illegal trade of rhino horn ‘extremely ignorant, selfish and utterly wrong’. Pic/AFP