The Padma Awards, one of the highest civilian honours of India, are announced every year on the eve of Republic Day. The Awards are given in three categories: Padma Vibhushan for exceptional and distinguished service; Padma Bhushan for distinguished service of higher order and Padma Shri for distinguished service in any field of activity

The Indian adman has passed away at 70 leaving behind an illustrious career that spanned over four decades, but there was more to him than many people outside the industry don't know. Here are some fascinating facts about him