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BCCI awards sponsorship rights to Paytm

One 97 Communications, owners of Paytm, were yesterday awarded the title sponsorship rights for India's international home cricket matches for a period of four years with a winning bid of Rs 2.42 crore per match

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New Delhi: One 97 Communications, owners of Paytm, were yesterday awarded the title sponsorship rights for India's international home cricket matches for a period of four years with a winning bid of Rs 2.42 crore per match.

The decision to award the rights to One97 Communications till 2019 was taken at the BCCI's marketing committee meeting here. The amount per match is 40 lakh more than what Micromax, who were the only bidders in the 2014-15 season, gave the Board last year From now on, the domestic Ranji competition will be known as the 'Paytm Ranji Trophy'.

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