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BCCI launches #ThankYouSachin campaign on Twitter

The Board of Control for Cricket in India (BCCI) Wednesday launched a campaign on social networking site Twitter that will allow fans worldwide to connect and say thank you to Sachin Tendulkar.

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During the ongoing Test series between India and the West Indies, all Twitter users who send an appreciative message for Sachin to the @BCCI handle with the #ThankYouSachin hashtag will instantaneously receive a Tweet from @BCCI with a picture of Sachin, including a personalized message and signature in his handwriting, the BCCI said in a statement.

Since @BCCI announced the integration in a series of Tweets Wednesday morning, thousands of fans have participated, including several cricketers like Yuvraj Singh and Gautam Gambhir, to receive their own personal picture of Sachin.

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