<img src="http://images.mid-day.com/images/images/2017/jun/IPL10-new-logo.jpg" alt="" />
Mobile manufacturers VIVO yesterday retained the Indian Premier League's title sponsorship for the next five years with a whopping Rs 2,199 crore bid, a mammoth 554 per cent more than the previous contract.
"The premium global smartphone manufacturer bid Rs 2199 crores, which is a 554 per cent increase over the previous contract. In the upcoming five IPL seasons (2018-2022), VIVO and IPL will have extensive cooperation in terms of sports events, on-ground activations and marketing campaigns," the BCCI said in a statement.
The annual break-up of the deal works out a nearly Rs 440 crore per year.
The Board had last month invited bids for the title sponsorship of the cash-rich and glitzy event for the period between August 1, 2017 and July 31, 2022.

Mobile manufacturers VIVO yesterday retained the Indian Premier League's title sponsorship for the next five years with a whopping Rs 2,199 crore bid, a mammoth 554 per cent more than the previous contract

Chinese mobile firm VIVO retains IPL title sponsorship

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Chinese mobile firm VIVO retains IPL title sponsorship

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