Champions Trophy 2017: ICC launches new mobile app to enhance fan experience

The ICC Champions Trophy 2017 is unveiled during a promotional campaign in Kolkata on March 2 2017 File PicAFPThe International Cricket Council ICC on Wednesday launched its new allencompassing cricket mobile app with a host of attractive features that will take fan experience to a new level during the upcoming ICC Champions Trophy 2017 to be held in England and Wales from June 118It will be the goto cricket app for all international cricket including this yearrsquos ICC events the Champions Trophy and the Womens World Cup The app will offer coverage through 365 days of the year across all current and upcoming series and tournaments including fixtures results HD quality videos ICC news ICC Rankings and more Fans will be able to follow and support their favourite teams receiving breaking news and score notificationsDuring the upcoming season the app will enable fans to follow matches of both the competitive eightteam events the ICC Champions Trophy and the ICC Womenrsquos World Cup on a live match centre that will provide ballbyball updates and commentary short form video highlights exclusive videos interviews and featuresThe app which will be available to iOS and Android users will only be an update for existing users of the ICC appThe ICC also announced the launch of its fansrsquo newsletter lsquoLeading Edgersquo wwwicccricketcomregister which will deliver personalised cricket content and promotional offers from ICC Events to fans in different parts of the worldFans who subscribe to Leading Edge will receive latest news updates about their favourite teams ICC Events and competitions direct to their email inbox Its top features include exclusive ticket and merchandise offers video interviews with leading players previews and features One can also follow match results and MRF Tyres ICC Rankings updates and also receive all the information on the ICC Hall of Fame and ICC AwardsTalking about the newsletter Aarti Dabas ICC Head of Media Rights Broadcast and Digital said The new ICC mobile app and the fansrsquo newsletter lsquoLeading Edgersquo are aimed to provide global cricket fans with relevant and personalised content throughout the year ICCrsquos digital products will not only give cricket fans a chance to keep abreast with all international cricket news but also provide them with indepth coverage during ICC Events including the fastest live scores a live commentary blog on the newlook match centre and exclusive video contentThe new ICC Champions Trophy website at wwwicccricketcom has been built responsively offering a great experience across mobile tablet and desktop devices ensuring that users can follow the action whenever and wherever they wishThe website is the goto destination for all the latest event news exclusive columns and insights from the top names of the game information on teams players venues and tickets The site also provides fans with a platform to track the Nissan Trophy tourCloser to the event fans can access the Official Fantasy Game and other predictive and polling functionality which will allow fans to create their own leagues play against each other and also win exclusive prizesDuring the ICC Champions Trophy 2017 fans will be able to see a live match centre with the fastest live scores match video highlights live commentary blogs and ballbyball text updates Other content will include behind the scenes videos player interviews user generated content activation like photo uploads Nissan Play of the Day and all tournament related social media content aggregated under a social hub