One of the co-founders and co-owners of the European T20 Premier League (ETPL), Bollywood actor Abhishek Bachchan, stated that he anticipates enjoyment and some excellent cricket being played in the tournament. Additionally, he stated that he wanted the ETPL to grow into one of the most eagerly awaited cricket tournaments in the future.

A recently established franchise-based cricket competition, the ETPL aims to increase cricket's appeal and reach throughout Europe. International celebrities like Mitchell Marsh, Tim David, Mitchell Santner, Liam Livingstone, Glenn Maxwell, Faf du Plessis, Heinrich Klaasen, and others are anticipated to appear.