Rio de Janeiro: Sportswear giant Adidas has that it would stop using Luis Suarez, one of its key promotional stars, for World Cup adverts after his four-month ban from football activities for biting Italian Giorgio Chiellini.

"Adidas fully backs FIFA's decision," a spokeswoman told AFP yesterday. "We do not accept the recent behaviour of Luis Suarez and shall remind him of the high standards we expect of our players. "We have no plan to use Suarez for any other marketing activities during the 2014 FIFA World Cup."