The recently concluded ICC Women’s T20 World Cup saw unprecedented growth in the consumption of T20 women’s cricket, resulting in the official broadcaster Star Sports setting new records.  Consumption rose three times to 5.4 billion minutes during the tournament.

The finals which witnessed hosts Australia square off against India recorded 9.9 million average impressions, the highest ever for any women's T20 match! Australia beat India by 85 runs to win their fifth Women’s T20 World Cup crown in front of a packed MCG with 86,174 fans in attendance, in a final that will truly go down as one of the most memorable cricketing spectacles ever.