Royal Challengers Bangalore players. Pic/PTI

The Royal Challengers Bangalore (RCB) today had H. Inc India as their principal sponsor for the upcoming 11th edition of Indian Premier League. With this partnership, HP aims to connect with millions of consumers across India as the leading technology provider. As part of the collaboration, HP will have visibility across retail outlets, on-ground activations, team jersey and will feature in promotions & activations led by RCB team and management. Further, RCB players will be visible in HP led promotions/ activations.