This year, Star India delivered the biggest ever IPL in the history of the tournament. The opening week of the highly-anticipated Dream11 IPL 2020 has broken all TV viewership records garnering significant growth of 30%* over last year. The tournament also witnessed a record-breaking reach of 158 million@ (21%> last year) across the Star India network for the opening day match between defending champions Mumbai Indians and Chennai Super Kings. This year Indian Premier League was broadcast across 21 channels versus 24 channels during IPL 2019.

Star India’s regional strategy of capitalizing the appeal of the Dream11 Indian Premier League 2020 across languages and regions with an aim to bring every household together, resulted in a momentous opening week both in terms of reach and viewership. The regional markets have grown by a massive 39.4%# over last year. Matches beginning at 7.30 pm proved to be an extension of the primetime window, resulting in a sizeable growth in viewership.