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Micromax bags BCCI title sponsorship for 2014-15 for Rs 18 crore

<p>The Marketing Committee of the BCCI today awarded the Title Sponsorship for the International Series and Domestic Tournaments to be played in India during the 2014-15 season to Micromax Informatics Limited for an approximate fee of Rs 18 crore, here today</p>

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New Delhi: The Marketing Committee of the BCCI today awarded the Title Sponsorship for the International Series and Domestic Tournaments to be played in India during the 2014-15 season to Micromax Informatics Limited for an approximate fee of Rs 18 crore, here today.

According to a BCCI release, "The winning bid for the Title Sponsorship Rights in the 2014-15 season was made by Micromax Informatics Ltd, for a fee of Rs 18,01,80,000."

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