March 14, 2009:

MiD DAY, India's No. 1 Afternooner launched yet another below the line brand property to establish a strong connect with the Young Working Professionals of India. The brand property is titled Kotak Mahindra Bank Salary 2 Wealth Presents MiD DAY Corporate Cricket League.

MiD DAY today kicked off the first in a series of 31 corporate cricket matches that will take place between now and the weekend of April 5, 2009. Upping the glamour quotient and kicking off proceedings at the early morning event launch was Bollywood star Anil Kapoor whose recent role in Oscar winning movie Slumdog Millionaire has made him the toast of the nation.