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More cash on Board! Star India pip Sony for TV, digital rights

Star India bags Global Consolidated Rights for India's home matches at whopping sum of R6,118.59 crore for five years in the e-auction

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Indian players celebrate a South African wicket during the first ODI at Durban recently. Pic/AFP
Indian players celebrate a South African wicket during the first ODI at Durban recently. Pic/AFP

Cricket's one-stop destination in India for the next five years will rest with Star India after bagging the Global Consolidated Rights of matches that will be played at home from 2018 to 2023. Star once again pipped Sony Pictures Network (Rs 6,118.59 crore) after making the winning bid of Rs 6,138.1 crore for television and digital rights in the first-ever e-auction that concluded on the third day yesterday.

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