Khatabook, a business app that helps MSMEs streamline business transactions online, on Tuesday announced a strategic partnership with former India captain MS Dhoni. The World Cup winning skipper will not only invest in Khatabook but also become its brand ambassador, a statement said. Dhoni's decision to invest in Khatabook comes at a time when the firm has crossed 2 crore registered merchants on its app. Commenting on this association, Dhoni said, "There are many new-age companies in the country, only a few like Khatabook, are making a difference at the grassroots level. Having grown up in small-town India, I saw friends and family struggle with outdated modes of doing business and tracking finances."

"Khatabook has had an outsized impact on the lives of India's small merchants and retailers. I am very excited to join them at a crucial point in their journey, as they work towards achieving their goal of transforming the way India does business," he added. The partnership is a natural fit between the company that has built immense trust and reliability among its fast-growing merchant base and a globally respected sportsperson with over a billion fans. The firm has set aggressive growth targets for expansion across smaller towns and villages. Khatabook is aiming to onboard another 2 crore merchants over the next 12 months.