PCB promises glitz and glamour of IPL for Zimbabwe ODI series
Updated On: 14 May, 2015 08:18 AM IST | | PTI
The marketing department of the Pakistan Cricket Board (PCB) which struggled to secure its asking price for the forthcoming one-day series against Zimbabwe has now promised the "glitz and glamour" of the Indian Premier League in the series
Karachi: The marketing department of the Pakistan Cricket Board (PCB) which struggled to secure its asking price for the forthcoming one-day series against Zimbabwe has now promised the "glitz and glamour" of the Indian Premier League in the series.
The PCB has approved a budget of 20 million (two crore) rupees for its marketing department for the promotion and hype before and during the series of three one-dayers and two T20 matches. "The 20 million will be spent on organizing musical concerts during the matches in Lahore, providing other entertainment to the spectators and creating hype for the series," an official said.
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