Mumbai: India cricketer Rohit Sharma has featured in a new advertisement for People for the Ethical Treatment of Animals (PETA) with his face appearing scarred by an 'ankus' - the prod - to raise awareness about the treatment towards elephants in circuses.

Sharma, who is with the Indian team in Bangladesh for the ongoing Asia Cup, through the new ad "Try to Relate to Elephants' Fate - Ban Animal Circuses" wants to spread the message how elephants and other animals in circuses are subjected to chronic confinement, physical abuse with the iron prods and psychological torment.