Sachin Tendulkar has taken to social media to launch #KitupChallenge to encourage people to start playing sports. Posting a video of himself putting on his cricketing gear and getting ready to play, Tendulkar asked the viewers to take up a sport of their choice.

As part of the challenge, Sachin called upon the viewers to post a short video of themselves on social media while getting ready to play a sport and use the hashtag to nominate others in the process.