<img title="Star India CEO Uday Shankar" src="http://images.mid-day.com/images/images/2017/sep/Uday-Shankar.jpg" alt="Star India CEO Uday Shankar" /> Star India CEO Uday Shankar
Star India CEO Uday Shankar yesterday that the Indian Premier League's media rights auction was a case of "getting everything or losing everything" for the company, which paid a eye-popping Rs 16,347.50 crore in a landmark deal.
Asked if it was a technical battle where Star outbid Sony despite being nearly R4850 crore short in India (TV) broadcast bid, Shankar tried to put things in perspective.
"It might sound technical but I think BCCI created a brilliant strategy to maximise its value. Our strategy was very simple. We felt we are the only bidders, who have a presence in TV broadcasting and also robust presence on digital platform (via HotStar). We have a good distribution of Star Channels internationally," Shankar said.

Star India CEO Uday Shankar yesterday that the Indian Premier League's media rights auction was a case of "getting everything or losing everything" for the company, which paid a eye-popping R16,347.50 crore in a landmark deal

Star CEO on IPL media rights: Get everything or lose it was the idea

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Star CEO on IPL media rights: Get everything or lose it was the idea

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