Star cricketer Virat Kohli has replaced Bollywood superstar Shah Rukh Khan as Indias top-ranking celebrity brand, according to a report by a valuation advisor. In the 2017 report titled 'Rise of the Millennials: India's Most Valuable Celebrity Brands', Duff & Phelps said that Kohli topped the list with brand value of USD 144 million, followed by actors Shah Rukh (USD 106 million), Deepika Padukone (USD 93 million), Akshay Kumar (USD 47 million) and Ranveer Singh (USD 42 million).

Virat Kohli