Today ASICS announced a multi-year sponsorship deal with Spanish football star Andrés Iniesta. The announcement follows the player’s recent high-profile move to Japanese club, Vissel-Kobe.

The deal was announced at a press conference today in Tokyo, Japan, as part of the brand’s vision to expand its football business and reach more audiences across Asia and beyond. Iniesta is respected by fans around the world for his playing style and sportsmanship - qualities that closely align with the ASICS brand identity.